Today In Surprise

City of Surprise News

Posted on: May 12, 2022

2022 Surprise Retail Survey results are in!

TIS_icon_Retail Survey

The City of Surprise launched its annual Surprise Retail Survey on March 21 and more than 5,700 responses later, we have the results! 

The City uses the survey data to identify retail strengths, as well as opportunities to bring additional amenities closer to home. In the past, the survey has helped bring in establishments like Costco, Bath & Body Works, Oregano’s Pizza Bistro, Texas Roadhouse and In-N-Out Burger!

Select survey insights are listed below, with full results available at

Top 10 Desired Restaurants 

  1. The Cheesecake Factory
  2. El Pollo Loco
  3. Cracker Barrel 
  4. Portillo’s
  5. P.F. Chang’s 
  6. BJ’s Restaurant and Brewhouse
  7. Postino 
  8. Pita Jungle
  9. Cheddar's Scratch Kitchen
  10. Yard House

Top 10 Desired Retailers

  1. Hobby Lobby
  2. HomeGoods/TJ Maxx/Marshalls
  3. Whole Foods Market
  4. JOANN Fabric & Crafts
  5. Old Navy
  6. Dick's Sporting Goods
  7. IKEA
  8. Total Wine & More
  9. Nordstrom Rack
  10. AJ's Fine Foods

Great news! HomeGoods, TJ Maxx, Marshalls and Total Wine & More are planned for Village at Prasada.

The survey also asked participants to help the City recognize our current favorite local businesses. Here are the results:

Top 10 Local Favorites – Restaurants 

  1. Bonfire Craft Kitchen & Tap House
  2. Rio Mirage Café 
  3. Vogue Bistro
  4. Saigon Kitchen
  5. State 48 Brewery
  6. Babbo Italian Eatery
  7. Big Buddha Restaurant
  8. Nick's Diner II
  9. The Toast Craft Kitchen & Cocktails
  10. Hurricane Grill & Wings

Top 10 Local Favorites - Retailers

  1. Son Glow Boutique
  2. Spencer’s Place  
  3. Arizona Quilts
  4. The Boyer Bakery
  5. Surprise Comics
  6. Gifts To Go
  7. Sher's Clothing
  8. Sweet Tea
  9. Musical Surprise
  10. Kimbur Pet Wash & Suites

Finally, what are the most desired dining experiences residents would like to see in Surprise? The survey results said:

  1. Local eatery/brewery
  2. Unique foodie eats
  3. Fine dining

Wondering what our youth want to see in Surprise? For entertainment, they asked for:

  1. Go Karts
  2. Paintball
  3. Mini Golf/ Arcade

And while their most-desired restaurants were a little different than the adults, their #1 most-requested was also Cheesecake Factory! Retail requests included Tilly’s, GameStop, Forever 21, Hot Topic, Old Navy and more. Five Below and TJ Maxx were in the Top 10, both of which are slated for Village at Prasada!

Full youth survey results are also available at

The City would like to thank everyone who participated in the surveys! The Surprise Economic Development team will now use the results to guide their retail recruitment efforts.

See press release...
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