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City of Surprise News

Posted on: April 5, 2021

2021 Surprise Retail Survey is now open; what do you want to see in Surprise?

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Do you have a favorite restaurant that you would like to see open in Surprise? What about a unique shopping experience that you want added to your hometown? Tell us in the 2021 Surprise Retail Survey

We want to know how we can make our city a one-stop shopping and dining destination, and we’ll be giving away gift cards to four randomly-selected survey-takers just for offering their thoughts! 

The survey will help the city identify retail strengths within the community, as well as opportunities to bring additional amenities closer to home. Every response helps the Surprise Economic Development Department better reach the retailers you want the most. 

Participating in the survey really does make a difference. In past Surprise Retail Surveys, we asked what restaurants and retailers you wanted us to target, and some of your Top 10 picks have already opened in Surprise – including Oregano’s Pizza Bistro, Texas Roadhouse, and In-N-Out Burger! Other resident-requested restaurants have opened too. Café Rio, Raising Canes and Popeye’s Louisiana Chicken have all held grand openings since our survey first launched. Plus, your most-wanted retailer, Costco, opened in fall 2020! We are still actively engaging with others on the list, and hope to see more of your favorites open up shop in Surprise soon. 

It’s important to us that we attract businesses you want, because the money you spend here, stays here. In fact, local sales tax makes up nearly 40 percent of our city’s General Fund revenues which support public safety, clean parks and street maintenance.

The Surprise Retail Survey runs through May 9 and is available online at surpriseaz.gov/retailsurvey

See press release...
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