Today In Surprise

City of Surprise News

Posted on: July 20, 2020

2020 Surprise Retail Survey results are in!

TIS_icon_Retail Survey

The city of Surprise annual Surprise Retail Survey results are in! 

The survey closed in March with more than 4,000 responses. With the Economic Development Department focused on coronavirus-related business support efforts the past few months, we are excited to announce the results are now tabulated and ready to be shared.

The city uses the survey data to identify the city’s retail strengths, as well as opportunities to bring additional amenities closer to home. In the past, the survey has helped bring in establishments like In-N-Out Burger, Oregano’s Pizza Bistro and Costco, which is currently under construction and scheduled to open this September!

Select survey insights are listed below, with full results available at

Top 10 Desired Restaurants 

  1. Cracker Barrel
  2. Cheesecake Factory
  3. P.F. Chang’s China Bistro
  4. El Pollo Loco
  5. BJ’s Restaurant and Brewhouse
  6. Portillo’s
  7. Claim Jumper
  8. Dillon’s Kansas City BBQ
  9. Pita Jungle
  10. Bobby-Q BBQ

Top 10 Desired Retailers

  1. Whole Foods Market
  2. Hobby Lobby
  3. Aldi
  4. JoAnn’s Fabrics
  5. AJ’s Fine Foods
  6. TJ Maxx
  7. Home Goods
  8. Total Wine & More
  9. Old Navy
  10. Bath & Body Works

The survey also asked participants to help the city recognize our current favorite local businesses. Here are the results:

Top 10 Local Favorites – Restaurants

  1. Oregano’s Pizza Bistro 
  2. Babbo Italian Eatery
  3. Vogue Bistro
  4. Saigon Kitchen
  5. Rio Mirage Cafe
  6. State 48 Brewery
  7. Angry Crab Shack
  8. Nick’s Diner II
  9. Big Buddha Restaurant
  10. Bonfire Craft Kitchen & Tap House

Top 10 Local Favorites - Retailers

  1. Son Glow Boutique
  2. PinkaBella Cupcakes (Note: PinkaBella Cupcakes has closed their retail location)
  3. Joe Streckfuss Plumbing
  4. Kimbur Pet Wash & Suites
  5. Surprise Comics
  6. Musical Surprise
  7. Gifts to Go
  8. Rocket Fizz
  9. Spencer’s Place
  10. Dale’s Town and Country 

Finally, what are the most desired dining experiences residents would like to see in Surprise? The survey results said:

  1. Local eatery/brewery
  2. Unique foodie eats
  3. Eatertainment (Dave & Busters, Top Golf, etc.)

The city would like to thank everyone who participated in the survey! The Surprise Economic Development team will now use the results to guide their retail recruitment efforts.

See press release...
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