Today In Surprise

City of Surprise News

Posted on: July 24, 2019

Surprise wins marketing award at the Arizona Governor's Conference on Tourism

governors sports & tourism award

The city won the Outstanding Marketing Campaign – Rural for its Find Your Surprise marketing campaign, including the website

This award, given at Tuesday night’s Arizona Governor's Conference on Tourism (GCOT) in Tucson, recognizes the best marketing program or campaign that attracted domestic or international visitors to Arizona. 

In addition to launching a new tourism website to help showcase Surprise as a year-round travel destination, the city placed ads in Surprise Progress Magazine and tourism industry publications (AZ Business). 

Additional promotion includes:

  • Videos at Spring Training games
  • Stadium signs 
  • Print brochures
  • Social Media (Facebook, Twitter, Instagram)
  •  Baseball program ads
  •  and more!

The website,, features the slogan “Find your Surprise,” and highlights the many ways to play, dine, shop and stay in Surprise! It inspires visitors to make the most of their stay by curating city attractions into one, easy-to-navigate website filled with vibrant visual images. It also includes several trip itineraries and a blog with tips for tourists. 

While visitors are the website’s target audience, residents can also enjoy an events calendar. The calendar lists city-hosted happenings like Spring Training games and Sunday in the Park Food Truck Festivals. It’s also set up to take event submissions from local businesses and organizations.

The ultimate goal has been to brand Surprise as a tourist destination and create a positive economic impact for the city. 

The Find Your Surprise campaign was a collaborative effort by the city’s Marketing and Communications and Sports and Tourism Departments.

The City of Surprise thanks GCOT for the recognition and is proud of the collective efforts that made this campaign possible.

See press release...
Facebook Twitter Email

Other News in City of Surprise News

Surprise Lately Thumbnail 10.18.19 600x400

New "Surprise Lately" episode

Posted on: October 18, 2019

City Manager Statement on Public Safety

Posted on: September 17, 2019
Surprise Lately Hosts with Mugs

New "Surprise Lately" episode!

Posted on: October 4, 2019
Progress Magazine

Fall 2019 Progress Magazine released

Posted on: October 1, 2019
recycle drop-off-01

Recycling Drop-off Location Opens

Posted on: August 20, 2019
SPTV logo Still

Surprise Progress TV: 2018 Year in Review

Posted on: December 21, 2018
Vote banner

County releases D1 city election results

Posted on: November 6, 2018