A drunk and distracted driving awareness video co-produced by the City of Surprise and Dysart Unified School District (DUSD) has won first place in the “Partnership Production” category of the National Association of Telecommunications Officers and Advisors (NATOA) Government Programming Awards.
The award-winning video captures a live drill conducted by the City of Surprise Fire-Medical Department, Police Department and Dysart Unified School District which simulated a car collision involving an impaired and distracted driver. The drill was performed for Valley Vista High School students in spring 2017, two days before prom.
The goal was to enhance awareness about the dangers and life-changing consequences of drunk and distracted driving, and it was made possible thanks to grant funding from the Arizona Governor’s Office of Highway Safety.
By creating a video version of the drill, the important safety message was able to reach beyond Valley Vista – to other schools in the district and to the overall community. The video combines a pre-drill video, which set the stage for students prior to the live event, as well as an edited version of the mock drill.
Watch the award-winning video.
The NATOA awards honor excellence in broadcast, cable, multimedia and electronic programming produced by local government agencies. This year, NATOA received more than 880 entries submitted by local governments across the country.