Today In Surprise

City of Surprise News

Posted on: July 25, 2018

Spring Training a tourism hit in Surprise

Surprise Stadium - AZ in grass

Spring Training brings in the people and the money to Arizona and as a proud Cactus League city, Surprise is feeling the benefits!

According to research released Monday by the Cactus League, the 2018 Cactus League season generated $373 million in the state’s Gross Domestic Product, resulting in a total economic impact of more than $644 million, once you add in jobs, sales taxes and indirect support. That’s an 11% increase from the last study conducted in 2015.

The study conducted by the L. William Seidman Research Institute at Arizona State University’s W.P. Carey School of Business also found that the Cactus League created 6,439 annual jobs!

Nearly 1.8 million people attended a Cactus League game this past season- more than 190,000 fans visited Surprise Stadium! 

Looking a little closer into Surprise Stadium specific data, 61% of visitors to Surprise Stadium  this season were from outside of Arizona. That’s a 5% increase from 2015.  We also saw a 23% increase in the number of first-time visitors to Surprise Stadium since the last survey!

Surprise fans spent an average of $3,400 per trip and 66% of visitors paid for accommodations during their visit with a median stay of three nights and attended three games. Nearly 93% of fans shared that Spring Training was a factor for visiting the area.

“Building Surprise Stadium and becoming a Cactus League city in 2003 was a significant investment in our city’s future and study’s like this show how it is paying off for our community,” says Mayor Sharon Wolcott.  “While a majority of Surprise fans said their reason for visiting was because of Spring Training- now that they’ve seen what a great city we are I know they will be back for more fun in Surprise!” 

The USA Today ranked Surprise Stadium as the No. 1 Spring Training stadium in the Cactus League this year and the park also topped all 23 Arizona and Florida spring training facilities in the categories of facility and fan-experience!

See press release...
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