September 9, 2021
Answers-Based Content Marketing Strategy
Thursday, September 9, 2021
Businesses should consider developing an answers-based content marketing strategy in 2021, rather than a traditional knowledge and promotional based content strategy. Zero click searches accounted for more than half of all Google search queries in 2019. This means that when users search for something in Google, a majority didn’t click on anything after executing their search to get what they were looking for.