August 26, 2021
Thursday, August 26, 2021
In general, the dominating marketing trends today are those that are highly focused on brands adopting a more conversational and personal tone. This is what’s better known as conversational marketing, which strives to establish a one-on-one, real-time connection between customers and those marketing to them. The goal of conversational marketing is to enhance customer interaction and experience by providing instant solutions, resulting in higher levels of customer loyalty and satisfaction.