July 29, 2021, 12:00 PM - 1:00 PM @ Online
These days, consumers are pickier than ever when it comes to choosing what brands they do business with. Much of that is due to market saturation, an abundance of choice, and the expansion of digital marketing that allows people to connect with businesses well outside their geographic area. One of the best ways a business can stand out from this crowded pack is to develop and lead with a strong, confident brand purpose that is authentic, mission-forward, and values-centric.