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Aisha Alexander, PIO

For Immediate Release

The 2021 Surprise Retail Survey results are in!

Surprise, AZ (May 14, 2021) The City of Surprise launched its annual Surprise Retail Survey on April 5 and more than 5,100 responses later, we have the results! 

The city uses the survey data to identify the city’s retail strengths, as well as opportunities to bring additional amenities closer to home. In the past, the survey has helped bring in establishments like In-N-Out Burger, Texas Roadhouse, Oregano’s Pizza Bistro and Costco!

Select survey insights are listed below, with full results available at

Top 10 Desired Restaurants 

  1. The Cheesecake Factory
  2. Cracker Barrel
  3. El Pollo Loco
  4. Portillo’s
  5. BJ’s Restaurant and Brewhouse
  6. P.F. Chang’s
  7. Postino Wine Bar & Brunch Café
  8. Pita Jungle
  9. The Melting Pot
  10. Pappadeaux Seafood Kitchen

Top 10 Desired Retailers

  1. Hobby Lobby 
  2. HomeGoods 
  3. T.J. Maxx /Marshall's
  4. JOANN Fabric and Craft Store 
  5. Whole Foods Market 
  6. Total Wine & More 
  7. Old Navy 
  8. American Furniture Warehouse 
  9. Chico’s 
  10. Aldi

The survey also asked participants to help the city recognize our current favorite local businesses. Here are the results:

Top 10 Local Favorites – Restaurants

  1. Vogue Bistro
  2. Rio Mirage Café
  3. Hurricane Grill & Wings
  4. Babbo Italian Eatery
  5. Saigon Kitchen
  6. Bonfire Craft Kitchen and Taphouse
  7. Nicks Diner II
  8. State 48 Brewery
  9. Oregano’s Pizza Bistro
  10. Jim’s Burgers and Eggs

Top 10 Local Favorites - Retailers

  1. Son Glow Boutique
  2. Spencer’s Place
  3. Kimber Pet Wash & Suites  
  4. Arizona Quilts
  5. Surprise Comics
  6. Gifts to Go
  7. Joe Streckfuss Plumbing
  8. Rocket Fizz
  9. Musical Surprise
  10. Sweet Tea

Finally, what are the most desired dining experiences residents would like to see in Surprise? The survey results said:

  1. Local eatery/brewery
  2. Fine dining
  3. Unique foodie eats

The city would like to thank everyone who participated in the survey! The Surprise Economic Development team will now use the results to guide their retail recruitment efforts.

City of Surprise 16000 N. Civic Center Plaza Surprise, AZ 85374 | Phone: 623-222-1000